Wyspa Madera
Polish-language tour and activity booking platform for Madeira, with online reservations, car rental, a free e-book for lead capture and an SEO-driven blog.
Overview
Wyspa Madera is a travel agency and tour operator based in Madeira that serves Polish-speaking travellers. PMTech designed and developed wyspamadera.pl as a complete digital sales platform: a fully Polish-language website where visitors discover guided tours, levada hikes, boat trips and activities, compare prices and book online in one place.
The project combined product development with content and infrastructure work. The result is a platform that presents the company's offer clearly, converts visitors into bookings and gives the client the tools to grow organic traffic from the Polish market.
What we built
Catalogue of experiences organised by category (Polish-guided tours, dolphins and ocean, nature and adventure, other) with filtering on the listing pages
Dedicated pages for each tour type and each individual tour, with per-person pricing and direct booking calls to action
Online booking flow with shopping cart and checkout
Car rental section with its own pricing and conditions
Free e-book landing page with email capture and marketing consent, used as a lead magnet
SEO-oriented blog with practical travel content for Polish visitors
Customer reviews section displaying the company's Google rating and feedback
About, contact and FAQ pages, terms and conditions, privacy policy, complaints book link and cookie settings
Technical work
Custom-built backend and admin area for managing experiences, categories, prices, content and bookings
SEO-friendly URL structure, metadata and Open Graph tags across all pages
Migration to a new VPS, including DNS migration, nginx configuration and SSL certificates
Google Workspace email configuration for the domain
Mobile-first, responsive design with fast loading times
GDPR compliance: cookie consent, privacy policy and explicit consent on forms
Key highlights
Fully Polish-language platform targeting the Polish travel market
Online booking with cart and per-person pricing
Lead generation through a free e-book
Content strategy for organic growth
Complete infrastructure handled by PMTech, from server to email